Ray Titus is the name of my favorite speaker. He is the Head of the Marketing Deptt. at Alliance B School, Bangalore...This man has taught us a thing or two about consumers; and the extent to which they are fooled by a marketer. All you need to do is to get inside the heads of the consumers...but hey...!!..that's not easy.
He tried explaining why two different fairness creams or two different soaps are 'just not different man..!!!'. Later I tried reading the reactions of his students (my pals). They were angry. They believed that the things that the ad-men portray as different are different..."DIFFERENT".... Oh...I am tired of using this word now. And the reason is that...not just in this blog, but everywhere on earth, especially in India, this word appears in red, not literally, but most definitely ( hope you get that).
In the picture: Prof. Ray Titus
Coming back, Prof. Ray found it difficult to convince the class that they were a bunch of fools who go by the ads. At the end of the day, he couldn't; and I bet, therefore, that no one ever can. Its sad, but thats the way it is.
Hang on...did I just say 'sad'...? Well it surely isn't cause thats the reason why we, the future marketers are gonna be paid huge packages. We just got to fool people, by understanding their psyche. This miilon dollar job is a million times easier than letting the same people know that they are fools...So...I am happy...!
(In short, its easy to fool someone but its difficult to make the fool know that he is...a fool).
I recommend everyone to follow his blog http://buyerbehaviour.blogspot.com/
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